Born in the AKH, Vienna’s central clinic, and raised in Vienna’s then-seedy 2nd district, there was one thing Michel Attia knew even before graduating high school: that one day he would be a key player at his favourite radio station, FM4. And he wasn’t shy to let everybody know it.
During his studies he produced his first radio features, wrote for music magazines Chelsea Chronicle and The Gap, worked at Vienna’s hottest music venue Flex and traveled as a tour manager with acts such as Wir Sind Helden and Jimi Tenor.
Eventually, Michel did end up at FM4. As head of booking and events he plans and books the radio’s events such as the legendary FM4 Radio Sessions, FM4 Surprise Concerts or the annual FM4 Birthday Party. On the side he is a trendscout and consultant for fashion and lifestyle brands.
In 2010 he founded his own agency AAA Agentur Attia in Berlin, which was responsible for the
entertainment and influencer marketing for adidas Originals and adidas NEO in Germany, Austria and Switzerland. Other clients include Samsung, Deezer, Manner, Björn Borg and DC Shoes.
Michel has been teaching workshops on Marketing in the Music Business at SAE Institute in Vienna since 2019.
SAT 22 APR | 10:00-11:00 Radio_FM Stage
Speed-meeting Session: Meet The Festivals